How to Implement "The Long Tail" | Marketing MO - A Comprehensive Brand Strategy Toolkit
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How to Implement “The Long Tail”

If you’ve read Chris Anderson’s The Long Tail: Why the Future of Business Is Selling Less of More, you’re probably thinking about ways to implement his recommendations in your business.  This post by Guy Kawasaki, The Wrong Tail:  A Checklist for Long-Tail Implementations, is a great place to start.

And if you haven’t read The Long Tail, Guy explains why you should.

Chris Anderson (the editor-in-chief of Wired Magazine) also offers up more insight on his site, www.thelongtail.com.

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